Marketing
Consumer Behaviour, Brand Management, Sales & Distribution, Digital Marketing, MarTech.
MAJOR + MINOR · 6 TRACKS
MBA with Major + Minor
Pick two specializations and graduate with versatile, market-ready expertise. A major shapes your CV; a minor opens adjacent industries.
HOW DUAL SPECIALIZATION WORKS
From the third semester onwards, every IAMR MBA student picks two specializations — a major and a minor. The combination gives graduates broader optionality at recruitment time and a stronger skill foundation for cross-functional roles. The major is what you sell on your CV; the minor is what opens the door to adjacent industries.

DUAL SPECIALIZATION · BY THE NUMBERS
CHOOSE YOUR TWO
Consumer Behaviour, Brand Management, Sales & Distribution, Digital Marketing, MarTech.
Security Analysis, Financial Derivatives, International Finance, Banking, FinTech.
Talent Management, Industrial Relations, Compensation, Organizational Behaviour.
Supply Chain, Quality Management, Project Management, Process Excellence.
Data Analytics, Business Intelligence, ERP Systems, Predictive Modelling.
IT Project Management, Cloud & SaaS, Digital Transformation.
Talk to our admissions team for program details, fees, and more.